Kit details
Where this kit gets used.
Default kit
New campaigns start with this one unless you pick another.
Brand logos
Three variants so your agents always have one that reads on the background.
Sophie Martin
Colour
Sophie Martin
White
Sophie Martin
Black
Upload the colour version and Jack Content will generate the white and black variants for you.
Colour palettes
Group colours by job — primary, accents, chart series.
4 colours
121212
FF6B3D
FFF4EE
FFFFFF
Brand fonts
Your type scale. Studio text presets map straight to these.
700 · 36px
Ag
400 · 16px
Ag
Graphics style
How shapes and corners behave across every design.
24px
Marker underlinePaper grain
Voice guardrails
Jack Content writes to these and Jack CEO enforces them.
PersonalCandidShort sentences
Corporate speakThird person